We tend to think of digital spaces and “real world” spaces in wholly separate terms, but this isn’t really the case. The people that are using the internet are, after all, also out there in the streets. So while the bulk of your marketing and promotion will be focused in the digital world, it’s also worth looking at offline opportunities to grow your business too. This won’t just help you to develop your brand in new and exciting ways, it can also be a lot of fun! Check out some of the handy tips we’ve outlined below to get you started.
Sponsoring and Volunteering
One of the best ways to expand the reach of your business is to look at opportunities that’ll have you a part of local life. For example, you could consider sponsoring a local sports team. It’s a good thing to do anyway, but it’ll also bring the added benefit of getting your name in front of plenty of people! Volunteering is another good method. Think up a problem in your local area, and see what you can do to help. This can help solidify your branding if it’s related to your business too (for example, an environmentally themed business could pick up trash at the local beach).
Pop-Up Stores
The normal way you’ll conduct your online business is as follows: you list items or services for sale, someone buys something, and then you deliver it to them. But it’s not as if that’s the only way to sell your goods. If there’s a market in your area, why not look at setting up a pop-up store? Space will be limited, so you’ll want to pick your best items for sale, and you’ll need card swiping equipment to take payments too. While the bulk of your business will still be conducted online, this will be a way to boost your sales and will also allow you to interact with your customers face-to-face too.
Real-World Marketing
There are also plenty of ways that you can market in the real-world too. While what this looks like will depend on the type of business you have, common examples involve putting up posters in the local area, guerilla marketing tactics on the streets, and collaborating with real world businesses.
Hosting Events
You’ll spend most of your time behind a computer, trying to grow your business. Why not step out from behind the scene, and into the limelight? Hosting events can be great fun and a highly effective way to build interest in your company. Think of what type of event would work well for your company, and get to work. There aren’t too many rules other than it should be fun!
Attending Trade Shows
Finally, take a look at attending trade shows. This will allow you to generate interest among people who are already intrigued by your type of business. It’ll also give you an insight into what other companies are doing, which can help with your marketing moving forward too.
BY TECHIE MAMMA