What A Strong Business Idea Looks Like

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When you are starting up a business, you need to make sure that the seed idea germinating it is as strong as possible. To ensure that, you are going to need to focus on a number of things, and it is going to prove vital that you are aware of all of them in turn. In fact, you need to know specifically what a strong business idea actually looks like, and that is what we are going to look into the details of right here. As long as your idea has the following qualities, you are likely to be able to make it work for you.


Woman draw a light bulb in white board
Photo by Andrea Piacquadio on Pexels

First of all, your idea needs to be specific, which means that it is narrowly-focused and niche. The whole ‘find your niche’ thing really does ring true, as if you are doing something others have already done, it is unlikely to work out, and you might even find that you end up in legal trouble because of copyright, trademark law and so on too. So, aim to be as specific as possible – if nothing else, that will help you in honing in on what you are really trying to do with your business for yourself.

Easy Set-Up

If this is your first business in particular, you are probably going to want to make sure that you can set it up as easily as possible, and there are a lot of things that you might want to bear in mind here. The idea itself is often an indicator of how easy or not a business will be to set-up, and some of the best new business ideas are those which you can run from home without much or any prior experience. It is therefore worth looking at that if you are keen to make things easier.


Young woman painting on paper at workplace
Photo by Andrea Piacquadio on Pexels

Originality infuses the other qualities too, but in particular it is about making sure that you are not doing something that is already being done. You need to avoid stepping on anyone’s toes, but you also want to have the opportunity to carve out your own audience, which you can only do with originality. You can either come up with an entirely new way to deal with an old problem, or manage an emerging problem in a unique way. Either way, this is going to be the kind of idea that really works in the long run.


You should be able to explain your business idea in twenty words or less – the famous ‘elevator pitch’. If you can’t do that, the aims might be too diffuse, and you might need to simplify it down and strip it back to its bare basics. The more simple a business idea is, the more likely it is to catch on the mind of other people, and the more likely it is that you are going to find it easy to set up and run. Aim for simplicity every time, and you will find that your business really benefits from that.