No matter what kind of business you run, in this day and age it’s imperative to have an online presence, especially since the pandemic hit in early 2020. Businesses that were built on word of mouth and in store foot traffic had no choice but to adapt to an online presence and because of that, it’s become much harder to get yourself noticed online. That’s why, now more than ever, it’s important to get ahead of the game and learn tips and tricks to help your business gain visibility over your competitors. Today we’re going to explore some ways you can get your content noticed online.
TikTok has become a staple app in millions of people’s phones – especially since COVID-19 hit. Because of this, thousands of businesses have expanded their reach through using the platform to reach their target audience. One successful post on TikTok can launch a business into stardom and create a massive buzz about your services or products. The best bit? You don’t have to be a creative online influencer to get yourself noticed on TikTok! Using current trends and adapting them to your business, as well as using hashtags like #fyp and #foryoupage will land your content straight in front of new and potential customers. You don’t have much space for hashtags, but any remaining space you can use for tailored hashtags that will help you reach your target audience.
Incredible video footage and imagery
You have milliseconds to grab the attention of potential customers, especially on social media. Because of the short time frame you have, you need to have kick ass video content and imagery to capture their attention. There are many free tools you could use such as Canva that will help you put together fun, eye catching and professional images and videos for your social media platforms and your website. If you want to go one step further to help your video content and imagery stand out, you may consider investing in a drone such as the DJI Air 2S to capture stunning, high-quality videos and images of your business, your products, and even your services. Low-quality images and imagery just won’t cut it in this day and age.
Solve a problem
Once you’ve got your video footage and imagery down to a T, you need to give people a reason to stick around on your content to find out more. What do people gain from your content? While it’s perfectly okay to advertise products and services using your social media channels and your website, you need to let people know why they need it in their lives. A great way of doing this is by finding a common problem your target audience experiences and show them how your business can help them solve it. For example, if your business provides bouncy castle services for parties and weddings, you need to portray how your business can make the whole experience stress-free and enjoyable without the need for the customer to do anything or worry about a thing. Find an angle with your products to show potential customers why they need to pick you over your competitors.
Give something for nothing
Everyone loves a freebie, and if you’re offering potential customers something for nothing, it creates instant brand loyalty. People are more likely to follow you in the hopes they see more freebies from you and once they have followed you, that’s when you can wow them with your engaging content. Run competitions, create the urgency to follow you by offering a “once only” giveaway which will encourage people to tag their friends and increase your following. Running regular competitions and giveaways sparks interest in your products while also growing your following and reputation.
A common mistake businesses make when enticing customers using social media is posting at the wrong time. A simple fact is that your target audience will have times where they’re simply not online. For example, if you’re in the smart home installation industry, between the hours of 9-5, you’re not going to get much traction on your posts because your target audience are out working and won’t have time to check social media. Learning the browsing habits of your target audience will help you post when they’re online and gain more traction on your posts. Instagram has an extremely useful insights feature that allows you to check this if you’re not sure where to start.
If you’ve never paid for content to be promoted on social media, then you’ll be pleasantly surprised at how far it can take your content. Again, using the strategies listed above with incredible video footage and imagery, you can promote your posts and choose who sees it. For example, if you’re targeting students in a particular region, you can refine your adverts upon creation to only reach those people. It’s a wonderful way of reaching exactly who you want without gaining followers from accounts that aren’t truly interested in your products.
Spending some time doing some hashtag research for your business is definitely worth your while. Sure, hashtags like #love and #instagood will get you likes, but they won’t be from people who want to interact with your content in the future, and they probably won’t fit your target audience either. Using the explore page and hashtags are the best ways to slot yourself into your target audience’s feeds, so take the time to find out what hashtags they’re following and use them in your posts for maximum visibility.
Finally, brand consistency is everything when it comes to being recognised on the internet and in general too. Create a brand package with colours, fonts, tone of voice, image sizes and your logo so that every time you create new content for social media you’re remaining consistent. After a while people will begin to recognise your brand and feel more at ease interacting with your content, therefore building brand loyalty and advocacy.