How to Find Your Brand’s USP
If you are a new small business and you want to quickly embed yourself in people’s consciousness, and you want to be able to spend as little on marketing as possible, …
Marketing
Back to Basics: How to Identify Your Small Business’s Target Audience
The success of one business can’t truly be attributed to one specific factor. Building the company out of nothing, growing it through its initial stages, and finally reaching noteworthy market success …
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Virtual Tools That Can Drive Your Digital Marketing
Marketing has always been a challenging task for small business owners. No matter how much time and work you put into something like this, there will always be more to do, …
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SMB Trends for 2022 and How to Keep Pace with Them
The small business landscape is evolving at an astonishing pace. Its development depends on economic, political, legal, and technological factors. One such example is COVID-19 that has impacted almost every segment …
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Tactics to improve e-commerce business performance
E-commerce is one of the most crucial elements of online businesses. Especially today when the COVID-19 pandemic threatens our safety. More and more people are turning to online purchases, and it …
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Local SEO Strategy: Why Your SME Needs It and How to Use it Properly
Limited opportunities to operate on a global or international scale have had a major impact on how small and medium enterprises handle their marketing. No chance to sell your product or …
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Do you know what Emails Your WordPress Site is Sending? Check Your Logs!
One thing that often gets overlooked is your email log. Your email log can tell you all sorts of interesting things about how people are using your website – from how many emails they might have sent out, to who their most frequent visitor is!
5 Great Tips to Personalize Your Marketing Strategy for Your Personal Brand
Nowadays, if you have a great business idea for a personal brand, you can probably launch it in the online world with minimal investment and quickly gain global exposure. That said, …
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Are you Making these Top 5 Major Marketing Errors?
A strong marketing campaign will help you to connect with the right people. It will also get people talking about your company too. If you aren’t sure if you are marketing …
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How Rich Messaging Can Help Small Businesses
Rich Communication Services (RCS) also called rich messaging, is a relatively new communication protocol that will be replacing SMS. It brings a bevy of convenient and feature-rich improvements, like read receipts, …
How To Thrive at Being a Mompreneur
Fulfilling the role of a mompreneur is a time-consuming, exhausting but ultimately rewarding role. Essentially you are running a business you genuinely enjoy and want to cherish as many moments with …
8 Ways To Get Your Content Noticed Online
No matter what kind of business you run, in this day and age it’s imperative to have an online presence, especially since the pandemic hit in early 2020. Businesses that were …
The Modern Sitemap Page
Back in the early decade when I taught web design and web development one of the key pages to have on your site was the sitemap page. These days a sitemap …
How Live Chat Can Help You Connect With Your Customers
Whether you wish to run your business from your home or open a string of physical stores, if you wish to succeed in business, you need to find a way to …
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Ultimate Mompreneur Guide to Digital Mockups
In order to sell digital products it is important to have a way to present what you will be delivering. Unlike physical products that can easily be photographed, a virtual product …
Are You Slipping On These Marketing Banana Skins?
When you are setting up a business for yourself, one of the key aspects that you need to get right is marketing. If there are any issues with your marketing campaign, then …
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Types of Email Marketing that You Should Know
Whether you are beginning with email marketing or sending advertising emails weekly, you realize that emails are perhaps the best channel to sell.
Font Pairings and Tips from Experts
Finding just the right fonts to encapsulate your brand and personality can be a challenge. Check out tips from experts and some great resources for font pairings.
BY TECHIE MAMMA