A strong marketing campaign will help you to connect with the right people. It will also get people talking about your company too. If you aren’t sure if you are marketing correctly or if you feel as though you aren’t getting as much engagement as you could be, then it may be that you are making these errors.
Not Doing Research
If you skip out on research, then this is a major error. Market research will save you time, energy and money. On top of this, it will help you to predict the promotions that you should be running. If you want to know how your customers are going to respond to your marketing efforts, then you have to do your due diligence. You also need to develop multiple offers and price packages. This will help you to see how your potential customers react to every option.
Not Having a Good Business Focus
Brand positioning is a huge part of creating a space for your company. It will also help you to stand out from the competition. Strategic marketing will help you to develop a good amount of momentum, and this means that every time you push a new product, you can then build on the previous one. Many companies market their product individually and they do not give much thought as to how their brand is being perceived. If you want to avoid this error, you have to make sure that you are using positioning strategies so you can influence how your customers see you.
Not having a USP
Your USP is otherwise known as your Unique Selling Proposition. It’s a statement that helps you to stand apart from your competition. It also helps you to focus on the benefits of your products in a way that no other product does. So, think about it, are you solving problems that nobody else is? Are you selling luxury items for a low price? It may be that you use sustainable materials during your product creation. Either way, you need to make sure that you use your USP and that you make it the foundation of every marketing decision you make.
Not having a Physical Campaign
Sure, digital is important but at the same time, you have to make sure that you have a physical campaign too. If you don’t feel as though you have time to set up your own campaign, then it may be worth looking into a fulfillment service. Read more here.
Not Capturing Repeat Customers
Focusing on attracting new customers exclusively and missing out on the revenue you have created is a major error that you won’t want to make. New customer acquisition is super important, but it isn’t as profitable as getting returning customers. Studies have shown that selling a product to a new customer costs five times as much when compared to selling a product to a returning customer. A repeat customer won’t have as many barriers to overcome when they buy through you either.