For many businesses, Christmas is a bumper time for sales, or at least it should be!
If you are selling goods that would likely make good gifts for various demographics, then Christmas is the perfect time to really push to make lots of sales, but how exactly do you do that?
Implement gift ideas
One of the best ways to increase your sales at Christmas is to give visitors to your online store gift ideas. Often people do not end up making a purchase simply because they are not sure whether X would be appropriate for their wife or their son is likely to enjoy unwrapping Y on Christmas morning. So, if you can put together a guide that suggests specific products for specific demographics, you can definitely increase your chances of making a sale.
Give your website a holiday makeover
Many customers are more likely to make a holiday purchase if they feel in the holiday spirit. That is why it is never a bad idea to source a few good holiday stock photos to give your website a more festive feeling in the run-up to Christmas. If your website looks Christmassytk it will suggest your products are suitable as Christmas gifts and you will see more visitors buying and buying something for someone special in their life.
Make gift cards available
If you are not already offering gift cards that your customers can use to make a purchase of their choice for your business, then seeing what you can do to make them available in the run-up to Christmas is a really good idea.
Many people have a rough idea of what their loved ones would like, but when it comes down to specifics, they flounder, so by having gift cards and vouchers available for purchase, you can, again, give them an easy option and enable your sales to grow.
A lot of small businesses think that it is too difficult to implement gift card purchases, but you can do so quite easily via companies like PayPal and giftly, so you should at least consider the possibility.
Make them an offer they can’t resist
If you want to convince someone to make a purchase from your online business in the run-up to Christmas, one thing that can work well is manufacturing a sense of urgency. The best way to do this is by offering them an early bird special such as 50 percent off if they buy before December 5th or a free gift with every purchase before December 10th – whatever works for you. This will often help to convince people who cannot choose between multiple gifts for their loved ones to plump for your products because they will get more value if they do.
Send out Christmas cards
A really nice way to remind customers that you exist ahead of the Christmas buying extravaganza is to send them a simple holiday greetings card in the mail, or even via email if your budget is tight. Include a money-off code and maybe a leaflet of your bestsellers, and you can be sure that your company will be at the forefront of their mind when the time comes for them to start buying their Christmas gifts.
Offer gift wrapping
This might not be practical if you are a small business operating with few or no employees, but if you have the capacity to do so, offering a gift-wrapping service can be a nice little incentive for customers to choose your business for their gifting needs because so many people do not have the tie or inclination to do the wrapping themselves these days. You may even want to consider outsourcing wrapping to students in the area who are looking to make a little extra money ahead of Christmas.
Offer free delivery
People who do their Christmas shopping online are always looking out for free delivery because it means they can spend less money on the cost of postage and more money on the actual gifts. They do not like to feel they are wasting any of their budget in having things sent out. So, if you can offer free delivery, then doing so ahead of the holiday season is smart.
As you can see, there are lots of simple things you can do to help your company increase its sales in the lead-up to Christmas, and you would be foolish not to implement as many of them as you can to take advantage of the holiday season and the increase in spending that surrounds it. So, what are you waiting for?