This is important because if your marketing becomes stagnant, then it’s likely that you will be surpassed by a key competitor. That’s the last thing that you want and it’s easy to avoid this type of scenario. Here are some of the key techniques that should be part of an evolving marketing strategy.
First, you should think about using CTAs or calls to action. CTAs can take a wide variety of forms. For instance, it could be a pop up that appears on your website. Now, you might have heard that customers hate popups. This is absolutely true. However, it’s worth noting that they look more favorably on this tactic if you are providing real value to your target audience. For instance, you might want to think about using it to offer them locked content, helpful advice, or exclusive deals. This is also a great way to build up your email marketing list.
SEM refers to search engine marketing. Through a SEM strategy, you pay to ensure that your business is promoted in the SERPs. That makes a lot of sense because 97% of marketers are going to start their journey with a search engine. However, there is some debate in terms of what is more important – PPC or SEO. Generally speaking, the majority of traffic stems from organic marketing campaigns. However, PPC still has a place as part of your standard marketing strategy. You just need to make sure that you are running it in a way that is both cost effective and beneficial in the long term.
Next, you should consider affiliate marketing. Is affiliate marketing legit? Absolutely, but you do need to make sure that you are using this tool or strategy the right way. There are plenty of affiliate marketing services that will deliver the results you are looking for and others that are likely to take your money without providing you with much of anything in return. That’s why you need to make sure that you are completing the right amount of research before settling on a suitable service in your business model.
Finally, social media is always going to be a key piece of the puzzle when putting together your online marketing strategy. This is true regardless of whether you are running a B2B or B2C model. One thing to consider here is which social media networks should be part of your strategy. If you have a limited budget, you need to focus on the networks that are most relevant. For instance, you might want to think about spending more energy on your Instagram strategy if your services or products are aesthetically focused. In contrast, a B2B business could benefit from positioning themselves as a thought leader on a network like LinkedIn.
We hope this helps you see there are various techniques which should be part of your marketing strategy that could absolutely provide the benefits that you are looking for in the long term.