5 Easy Steps to Automating Emails in MailerLite

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MailerLite has become popular for many reasons, especially the powerful features related to email automations.

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One of the best time saving and list building opportunities is to have opt-ins with additional resources or content. Email services like ConvertKit, MailChimp, and MailerLite all have ways to accomplish these automatons. MailerLite has become popular for many reasons. I think one of its most powerful features is the ability to do MailerLite automation with ease.

I have chosen to switch from MailChimp to MailerLite for many reasons. MailerLite offers ease of doing opt-in options, more affordable options, easy automation, and various options for email designs.

MailerLite Affordable Options

For small business owners just starting, money is always a huge factor. There will always be apps and tools that are well worth the price. When comparing two tools that offer just about the same features though, being smart about their cost advantages is necessary. MailerLite and MailChimp offer very similar features. They are both email service providers that provide email marketing. The differences come down to price and the differences in their Forever Free Plans. 

What I like about MailerLite

  • Campaigns are very similar to MailChimp. It is easy to switch. 
  • You can have groups of subscribers AND segments.
  • Just like MailChimp, it is very easy to customize. 
  • Automation is very easy and a lot more robust than the free offerings of MailChimp. 
  • Content upgrades or opt-ins are easier to set up than with MailChimp. 

If you are interested in signing up this link will save you $20.

MailerLite in the long run at higher subscriber numbers is cheaper. With MailChimp, you can have up to 2000 subscribers on the Forever Free plan but once you upgrade it starts at $10 for 500 subscribers. MailerLite is free for the first 1000 subscribers and is $10 for all features of the same list size. They also don’t count subscribers that are in multiple groups twice which lowers the overall number of subscribers. Once you grow more MailerLite is cheaper. For example, 2500 subscribers cost $30 in MailChimp and $15 in MailerLite. Check out more of MailerLite’s pricing on their website.

MailerLite Email Designs

MailerLite has 3 options for designs, drag & drop editor, old drag & drop editor, and rich text editor. Designing emails is a breeze whether text-heavy or design-heavy. The features are available. There is also a template gallery and HTML editor available on paid plans.

Editor options in MailerLite
Editor options in MailerLite

MailerLite Content Upgrades

Content upgrades, freebies, opt-ins, there are many names for additional content that gets mailed out to subscribers for joining your list. MailerLite makes this easy with custom subscriber forms, custom groups and segments, and automation.

MailerLite Easy Automation

MailerLite workflows have a few easy steps to get started. You pick a trigger and then the following actions. Additionally, filter actions by groups of subscribers or delay action by time. Continue to add actions until you have the Workflow you want. See below for a step by step. Automation in the ease of 5 steps.

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