Instagram is one of the best social networking tools to help market your business. Twitter and Facebook both have their uses, but Instagram seems to be the most well-rounded option, and there are a few reasons for this. Firstly, it has a massive user base. Secondly, many people will just open Instagram and scroll through their feeds or flick through stories for hours on end every day. Ultimately, this means there’s a high chance of getting eyes on you, spreading awareness about your business.
As such, using Instagram should be the first step. You need to get on this platform and start promoting your business from it. If you have a small home-based business, it is perfectly set up for you to thrive. As you start your marketing journey on this platform, keep the following tips in mind:
Use a proper business account
Anyone can create an Instagram account, but if you’re using it to promote your business, you need to have a business account. This is easy to set up, and you will have access to additional features that set this account apart from a personal one. For instance, you can now access Instagram ads, Instagram Shopping, and a whole host of insights into your profile. Most of the following tips will revolve around having access to the features available in a business account, so you can’t skip this critical step.
Optimize your profile
Once the account has been created, you need to optimize your profile to make it appeal more to the masses. Start with a bio, and it should make a lasting impression without being too wordy. This should be a nice little snapshot of your brand for people to engage with and think about following you.
Furthermore, you can add other things to your bio, such as a URL to your website. This is essential as so many people may find your profile and like what they see, wanting to find out more or see what you can do for them. Adding a URL makes it easy to direct traffic to your website.
Additionally, you can add call-to-action buttons that encourage users to contact you. This can include things like a ‘call’ button that people click and are taken to their phone app, instantly loading up your number to call you. There’s a ‘message’ button as well, which people can click and be taken to your DMs to send a message.
Ultimately, everything involved in this tip is geared towards encouraging people to get in touch with you in one way or another.
Track your information
As mentioned earlier, the beauty of a business Instagram account is that you can track your insights. This gives you data on who has viewed your profile, how many visits you get at certain times, what people do when they visit your profile, and so on.
Needless to say, there’s a lot of useful information you can use to improve your strategy on this platform. For example, you could find that most people view your page or stories between a certain time period. As a result, you can plan your posting schedule to fall within this period. While the Instagram app has its own insights, you can use third-party applications that can provide even more information. Some apps let you see who unfollowed you, if you’re blocked on Instagram by anyone, who the top viewers of your stories are, and so much more. The more information you know, the easier it is to use Instagram to your advantage. You’ll soon figure out who to target, when to target them, and what content gets the best reactions.
Use the hashtags feature
Hashtags are excellent at helping you reach wider audiences on Instagram. In essence, people will search for tags to find things that they enjoy. So, you need to include some hashtags that are both relevant to your business and likely to be something people will search for. This is how you gain followers and get new people to find your posts organically. Technically, you can use up to 30 hashtags on each post, but most experts suggest that between 5 and 10 is the sweet spot.
Use Instagram ads
Finally, you should take advantage of the Instagram advertising platform as it is one of the best around. This is a great way to expand your reach even further and attract people to your page or website. The video above should explain this feature better for you!
Just like that, you can use Instagram to promote your business and find new customers. It is such a useful tool, so be sure you use it wisely.