WPForms vs. Forminator vs. Gravity Forms – The Good, the Bad, & the Ugly

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In this post I’m going to personally review three of the best WordPress Form Plugins: WPForms, Gravity Forms, and Forminator. I dove deep into each platform to uncover the good, the bad (and the ugly).

Within each plugin I evaluated:

  • Cost/value
  • Templates
  • Ease of use
  • Advanced features
  • Customer support
  • and more

Make sure you read to the end of this review so you can choose the best plugin for your needs.


Before I get into the review itself, I want to quickly let you know some important info on each platform. Because I work with a lot of clients with different needs, I have a fair amount of experience with all three of these plugins. I subscribe to WPMU DEV’s toolbox of plugins and add Forminator Pro to most all the sites I build. I have used Gravity forms on my own site and on clients sites with complex scenarios like adding fields from a work application form to a PDF printable document. My most recent experience is with WPForms where I have done order forms, surveys, and more on my sites and have the free version installed on many sites. All three of these plugins offer a drag-and-drop interface and are fairly simple to configure. WPForms and Forminator offer free versions in the WordPress Plugin Repository.

Feature-By-Feature Comparison


All three plugins offer a variety of templates to get started building your forms. Both WPForms and Forminator have built in templates to choose from to get you started. Gravity has template, but they are available on their site and must be imported into your site.

WPForms has a number of different templates to choose from although several require various paid options to access. WPForms has over 100+ templates to get creative with forms.
Forminator also offers several templates right from the get go. The options are very baisc and standard and all come with the free version of Forminator available in the Plugin Repository.
Gravity offers some templates but you have to go find them on their site. To get a form started you get name and description.

Ease of use



WPForms is the easiest builder. Everything is super clear and it is easy to add or modify fields.
Forminator has an ok interface. You select add field and a pop up with all available fields comes up. What I don’t like is that you have to add the settings then or you have to go back in. There seems to be a lot of clicking.
Gravity has a really nice drag and drop interface which is super quick. The settings are hidden in the field so there is a lot of clicking going back and doing the settings but still not hard.

Cost / Value





WPForms has four different pricing options in addition to a VERY lite version of the plugin. The lite version will get you a contact form and that is about it. For any other forms you need at least the Basic for $39. For integrations with email marketing you need at least Plus at $99, and for multi-page forms and order forms you need at least Pro at $199. Elite has options that are not as often needed like SalesForce integration and will set you back at least $299. If you want access to unlimited sites you have to do the $299 as the middle tiers will only grant you 3 & 5 sites respectively.
Forminator is the most extensive FREE form builder plugin available. You can upgrade to WPMU Dev but that will get you the benefit of additional plugins more than features for Forminator.
It is hard to compare pricing because the “Pro” version of Forminator costing $190 / year includes 10 other highly rated plugins. Several advanced features are available in the free version, the paid version has a few extras like e-signatures.
Gravity has three plans ranging from $59 – $259. The higher end is cheaper than the highest end of WPForms and comes with the whole add-on library which is huge. The starting price is a little more expensive to get started but at the other end is cheaper. $159 will give you three licenses and $259 is unlimited sites.

Advanced Features

The advanced features vary for each plugin and what paid version you have. Currently, Forminator the free version will do forms, polls, quizzes, calculations, and payments. All of these features are available in the other two plugins but with a price.

Unlimited SitesYes in Elite Version ($299)
Yes in Elite Version ($259)
Unlimited Forms
Conditional LogicBasicPro
Multi-Page Forms
File Uploads
WordPress Multi-Site
Form TemplatesBasic
Multi-Page FormsBasic
File UploadsBasic
Conditional LogicBasic
Surveys & PollsPro
Order Form / Payment ProcessingPro

Customer Support

WPMU DEV Support is amazing. They have a forum model as well as help via the wordpress.org plugin page. If you are a subscriber to the Pro version, WPMU Dev support has a way to access your site without giving additional access. I have a few other posts about Forminator, a getting started when Forminator was released and as part of my 5 essential plugin roundup.

WPForms has an extensive support site and support view the wordpress.org plugin page. I have several posts about WPForms features including, Order Forms, Surveys, and Multi-Page Forms. WPForms also has an active FB group that upon purchasing a paid version you get access to.

Gravity Forms only offers direct support to “verified customers with an active Gravity Forms license. Tickets will automatically be routed to priority or standard support queues depending upon your license type.Gravity Forms also does not provide support for third-party add-ons. There is an extensive documentation site that can be searched for answers, but if one does not have an active license then there is no one-on-one support.

Plugin Showdown Conclusion

It is hard to say one plugin is the best. If you are looking for free then Forminator will get you a lot of value. Beyond a free plan, ease of use WPForms is the best hands down. It will cost to get Multisite support or unlimited sites but if that is your interest you might not need the feature set they offer. If you need advanced features and a super robust developer friendly API then Gravity Forms is the way to go. WPForms robust features and ease of use are worth the slightly higher investment, in my opinion.

What plugin will you get?


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About the Author

  • I am Cousett @ Techie Mamma! I am a mom of two young boys, and I love tech. I teach DIY mompreneurs to learn how to maximize technology through tech coaching. With my help, mompreneurs can maximize their business, live the lifestyle they want, and contribute something unique with fantastic technology.

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