✍️ Digital Marketing

SEO stands for Search Engine Optimization, which refers to the practice of optimizing websites, content, and online presence for better visibility and ranking in search engine results pages (SERPs).

SEO includes a range of techniques and strategies that help search engines understand the content and context of web pages so that they can be indexed, ranked, and displayed in response to user search queries.

The goal of SEO is to improve the quantity and quality of organic traffic to a website by increasing its visibility and relevance to specific keywords and phrases. This is achieved through various tactics such as keyword research, on-page optimization, link building, content creation, and technical SEO.

Effective SEO requires a deep understanding of search engine algorithms and ranking factors, as well as ongoing analysis, testing, and optimization to adapt to changing trends and user behavior. By investing in SEO, businesses can attract more qualified leads, build brand awareness, and ultimately drive revenue growth through their online presence.

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Digital Marketing
Cousett

5 Benefits of Content Marketing

Content marketing is an indispensable aspect of any business nowadays; not only is it more cost-effecting than digital advertising and conventional advertising, but it is also arguably more effective as well. Work with the search engine algorithm to become an authority website in your domain. Read on for five of the top benefits of creating your content marketing strategy today.    

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Digital Marketing
Cousett

Virtual Tools That Can Drive Your Digital Marketing

Marketing has always been a challenging task for small business owners. No matter how much time and work you put into something like this, there will always be more to do, and it can be all too easy to make mistakes along the way that will make it very hard for you to make money. To help you out with this, this article will be exploring some of the best virtual tools that can help to drive your digital marketing. This process has never been easier thanks to the array of tools available online.

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Digital Marketing
Cousett

5 Pro Tips On Using Instagram To Market Your Business

Using Instagram should be the first step. You need to get on this platform and start promoting your business from it. If you have a small home-based business, it is perfectly set up for you to thrive. As you start your marketing journey on this platform, keep the following tips in mind:

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Digital Marketing
Cousett

Are you Making these Top 5 Major Marketing Errors?

A strong marketing campaign will help you to connect with the right people. It will also get people talking about your company too. If you aren’t sure if you are marketing correctly or if you feel as though you aren’t getting as much engagement as you could be, then it may be that you are making these errors.

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Digital Marketing
Cousett

FlexClip Video Creator – The Canva for Video

The FlexClip Video Creator is a fresh new way to create online videos. With videos becoming one of the fastest-growing sought out media on the Internet it is important to have something that is easy and quick to use. FlexClip offers easy-to-use video creation in a super user-friendly environment and pricing that won’t break the bank.

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Digital Marketing
Cousett

The Modern Sitemap Page

Back in the early decade when I taught web design and web development one of the key pages to have on your site was the sitemap page. These days a sitemap is just Google or SEO speak for making sure that Google knows all your pages. In the old days it was similar but it was actually a real live viewable page that anybody could go and see all the content on your site. It was a true gem, especially for large sites.

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Digital Marketing
Cousett

Are You Slipping On These Marketing Banana Skins?

When you are setting up a business for yourself, one of the key aspects that you need to get right is marketing. If there are any issues with your marketing campaign, then it could mean that you won’t get the right level of reach or gain the maximum potential with your business idea. Here are a few of the mistakes that you definitely need to dodge completely.

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Digital Marketing
Cousett

How to Make Money While You Sleep

There are a few income streams people use to keep the bank balance looking healthy. Passive income is one of those. Being able to make money while you sleep, is possible.

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