
How to get your new online business noticed
There is a common belief among new online business owners that having a website means you already have a working business.
SEO stands for Search Engine Optimization, which refers to the practice of optimizing websites, content, and online presence for better visibility and ranking in search engine results pages (SERPs).
SEO includes a range of techniques and strategies that help search engines understand the content and context of web pages so that they can be indexed, ranked, and displayed in response to user search queries.
The goal of SEO is to improve the quantity and quality of organic traffic to a website by increasing its visibility and relevance to specific keywords and phrases. This is achieved through various tactics such as keyword research, on-page optimization, link building, content creation, and technical SEO.
Effective SEO requires a deep understanding of search engine algorithms and ranking factors, as well as ongoing analysis, testing, and optimization to adapt to changing trends and user behavior. By investing in SEO, businesses can attract more qualified leads, build brand awareness, and ultimately drive revenue growth through their online presence.
There is a common belief among new online business owners that having a website means you already have a working business.
Your business needs data analytics. This is a requirement if you wish to streamline business operations and improve both internal and external processes.
You need to work with professionals or master the art of local SEO yourself, to implement the right strategies to give you more visibility this year.
With online marketing, there’s a debate raging among experts over which strategy is best to grow your business.
Back in the early decade when I taught web design and web development one of the key pages to have on your site was the sitemap page. These days a sitemap is just Google or SEO speak for making sure that Google knows all your pages. In the old days it was similar but it was actually a real live viewable page that anybody could go and see all the content on your site. It was a true gem, especially for large sites.
Site Kit by Google is a plugin that brings Google Analytics and other products into your WordPress dashboard. Analytics is one of the key measures of success for your site. Now with Site Kit by Google, you don’t have to leave your Dashboard to view your stats.
Luckily SEO is SEO no matter what platform you choose. There are some extra things that can be done in Squarespace to optimize.
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